172 expert-level AI skills — Open Source

Expert Marketing Methodologies
for AI

Dunford, Schwartz, Ogilvy, Cialdini, Hormozi — 172 proven frameworks encoded as AI instructions. Free and open source.

Install in 60 seconds. Works with Claude, ChatGPT, Cursor, Windsurf.

MIT License · 48+ expert sources · 28 categories

Why ClawFu

Every skill encodes a named expert's methodology — Dunford on positioning, Cialdini on persuasion, Hormozi on offers. Not generic checklists.

Beyond introductions. Each skill gives you the full framework with decision trees, examples, and edge cases. Ready for real work.

Markdown format works everywhere — Claude, ChatGPT, Cursor, Windsurf. Install all {skillStats.total} via MCP or browse individually.

Install

Three ways to get started. All free, all open source.

Install the MCP server for instant access to all 172 skills.

npx @clawfu/mcp-skills

Add to your .mcp.json config file.

{ "mcpServers": { "clawfu": { "command": "npx", "args": ["@clawfu/mcp-skills"] } } }

Browse skills on this site and download individual Markdown files. Or clone the full repo.

Need custom methodology for your team?

ClawFu is built by Guia, a consulting practice specializing in AI visibility and marketing methodology.

We build custom skill sets, orchestrated workflows, and training programs tailored to your team's specific challenges.